3XO Associates - Team Lead

Kristen Axline, Principal

Kristen has over 20 years experience in high-tech marketing and sales with start-ups and industry leaders. As Chief Marketing Officer for Cenus Technologies, a manufacturer of internet router technology, she developed and implemented an ambitious sales and marketing plan, as well as staffing and managing the company's senior sales force. At Tarantella, Inc., Kristen developed and directed their ASP market strategy and development, their most successful to date, as well as strategic relationships with IBM, Nortel, Computer Associates and others. At SCO, she took responsibility for the small-to-medium business segment and turned a dwindling market into a major growth sector for the company. At Sun Microsystems, Kristen was a key member of the product team that developed and led Sun's very successful entry into the mainstream server market. Kristen has also held management, sales and marketing positions at Apple Computer, JSB Corporation and Microport.

Steve Spill, Principal

Steve has over 25 years of sales, marketing, alliance and consulting experience within the high tech industry, primarily in start up and turn around situations, working on three continents. Whilst with SCO he built a highly profitable European OEM business and then as Director of World-Wide Enterprise Business Partners, managed the strategic relationships with companies such as IBM, Intel and Oracle as well as participated in industry consortia with IBM, Sun Microsystems, HP and others. Steve has undertaken consulting roles to build a turn-around corporate strategy, determine success criteria for entering new geographic and product markets and build go to market plans for new products. In his early career he held management positions with Digital Equipment, Texas Instruments, Intel Corporations and a number of start up companies. Steve believes that successful companies of the future will be those who understand and embrace customer requirements and cooperative marketing with third party partners to satisfy those needs.

Rick Freedman, Principal

Rick has a successful track record during 28+ years of industry experience. As Vice President of Sales & Marketing for LOGEC Systems, Inc., he introduced the Australia-based company and its network & system managements products to the U.S. market. Prior to that, Rick was VP of Sales & Marketing at Software Pursuits, responsible for launching its file mirroring and replication software. There he was helped the company achieve its most profitable year ever in its 25-year history. Rick was also Director of Marketing for Specialix, Inc., a UK-based manufacturer of network communications hardware and software products., building its fledgling U.S. office into the company's most rapidly growing market segment. Rick has also held management, sales, marketing and technical positions as Apple Computer, SCO, Ross Systems and Xerox.

3XO Associates - A Seasoned Team

On Demand Access To Skill and Expertise